We are about selling without selling out.

Our Signature Approach

At the core of everything, we ensure that all licensing and marketing:

Aligns with the soul of our clients' brands plus Results in products that are viable in the marketplace

Licensing

Licensing Brand Soul: the business of leveraging a brand’s principles in a way that adds both values and value to the licensed product.

Benefits of licensing:

  • Creates sustainable revenue in the form of royalties
  • Increases brand visibility and awareness
  • Provides a tangible way for the public to engage with the brand and/or mission
  • Extends the brand with less expense/risk than organic growth
  • Both for profits and non-profits, Campbell Associates establishes a virtuous cycle of investment by using licensing revenues to fund socially responsible ventures

Selling without selling out:

We are experts in every phase of licensing, and love to create lasting relationships for our clients! We use our signature approach for finding and establishing and extending your Brand Soul:

  • Comprehensive brand extendibility analysis and strategy development
  • Source and secure best possible licensing partners
  • Relationship management
  • Back office support including royalty collection
  • Established systems for ongoing market and program evaluation
Retail and Cause Marketing

Whether supporting brand licensing programs or as stand-alone strategies, Campbell Associates are experts in marketing promotions including:

  • Retail sell-in strategies
  • Product ideation and development
  • Cause marketing
  • Sales promotions
Consulting

Not quiet sure what you need? Choose from our “a la carte” menu of services:

  • Brand Soul™ identification and extendibility analysis
  • Feasibility studies
  • Product ideation and development
  • Turn key licensing and cause marketing strategy development
  • Evaluation of existing programs